Top Five Mobile Campaigns of 2013
The year so far has seen brands and marketers greatly increasing mobile advertising efforts. Some recent campaigns feature innovative techniques that focus on rich media, tablet and touch screen...
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The Rise of Social Commerce
The first sale transacted directly on Facebook occurred in 2009 when 1-800-Flowers sold a $35 arrangement through an onsite widget. Social commerce seemed to be poised for successful expansion at that...
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Facebook Allows You to Edit Posts After Sharing on Web and Mobile Facebook is implementing a tool to let users edit posts after they have been published. Until now, if you needed to change the content...
View ArticleMLB Continues Success on Social Media
Major League Baseball (MLB) is heavily promoted on social media through a multitude of interesting and effective initiatives. From the league to teams to individual players, MLB has developed...
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State of Mobile Commerce: Android vs. iOS
In the world of modern smartphone operating systems, there are two key players: Apple’s iOS and Google’s Android. The respective user bases of these two operating systems exhibit differing...
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Facebook Rolls Out Updated Page Insights Facebook is rolling out updated Page Insights to all Page owners, and introducing some new, highly requested features as well. Updated Page Insights will...
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Top 10: Twitter Statistics Infographic
Social media is an important tool that allows businesses to communicate with customers, developing and deepening relationships with them. Twitter is one of the top social media site in the world, and...
View ArticleDistribution is Key to Content Marketing
Today, more businesses are undertaking content marketing programs than ever before. When an individual wants information about a business, the Internet is likely the first place they will turn to find...
View ArticleThe Future of Social Media Marketing
Image credit: designcontest.com Everyone knows that social media is wildly popular and that its use continues to grow around the world. Social media represents one of the most powerful tools available...
View ArticleGreat Content is Crucial When Launching a Website
Launching a new website represents a great opportunity for an organization to refresh its brand and find new clients and customers. To those learning about your business for the first time, your web...
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Twitter Introduces Custom Timelines and Improves Visuals Twitter’s new custom timelines give users more control over how Tweets are organized and delivered. You can select a name for the timeline and...
View ArticleCollege Admissions Goes Social
Students are researching college options on social media — and colleges are using those same networks to research applicants. If a college doesn’t maintain an active, informative and engaging social...
View ArticleBad Brand Tweets
Maintaining an active Twitter presence requires posting frequently and consistently, and coming up with engaging content is difficult and time consuming. In this environment, it’s not surprising that...
View Article2014 Social Marketing Trends
Social media is wildly popular and continually growing, and 2014 will see businesses increase their marketing efforts across these channels to engage their user bases. Some emerging social media...
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Twitter Introduces Broad Match for Keyword Targeting Twitter’s keyword targeting in timelines, launched earlier this year, allows Twitter advertisers to connect with audiences based on keywords...
View ArticleWhy B2B Marketers Should Use Social Media
It’s become generally accepted that social media channels provide an excellent way for businesses to reach out to consumers, but many companies remain unsure of the potential that social networks...
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YouTube Increases Access to Live Streaming and Releases New Comment Management Tool All YouTube channels that verify their accounts and are in good standing will now be able to stream live video to the...
View ArticleWhat is Jelly?
Jelly is a question-and-answer-based social network created by Twitter co-founder Biz Stone. The purpose of the app is to help users find answers to their questions by crowdsourcing opinions from the...
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Facebook Introduces Paper App Facebook’s new Paper App allows you to explore and share stories from friends and the world around you. Stories are organized into themed sections so you can easily follow...
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Facebook Updates Look of Pages & Adds Premium Video Ads Facebook has streamlined the look of Pages on its desktop platform, making it easier for people to find the information they want and helping...
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